Luminox announced its historic partnership with Bear Grylls, the world’s most recognized face of survival and outdoor adventure and is rolling out the full Luminox X Bear Grylls collection.

“Life isn‘t about how high you can climb but is about how many times you can fall down but get back up and keep moving onwards and upwards. And in those critical moments this watch has proved such a reliable friend to have by my side”.

NEVER GIVE UP

“Never Give Up” is a vital attitude for survival in any conditions. According to Bear Grylls:

“whether you make it out alive will largely come down to you – your attitude and your actions.”